M1 Buildings: Capacity, Footprints & Locations
Complete guide to M1 building locations in Big Ambitions. 75m² footprint, 75 customer/hour caps, and best districts across Midtown and Lower Manhattan.
M1 buildings feature a 75m² footprint with a maximum customer throughput cap of 75 customers per hour. Midtown offers the highest foot traffic and revenue potential, while Lower Manhattan provides low competition and cheaper lease deposits.

Building Size & Capacity Classifications
Understanding building tiers in Big Ambitions is critical for matching your business model to foot traffic demand:
| Building Tier | Floor Space | Max Customer Throughput | Typical Daily Rent | Best Suited Business Models |
|---|---|---|---|---|
| K1 | 30 – 50 m² | 30 – 50 cust/hr | $300 – $700 | Kiosk, Small Coffee Stand, Florist |
| M1 | 75 m² | 75 cust/hr | $800 – $2,200 | Hairdresser, Jewelry, Clothing, Tech |
| M2 | 150 m² | 150 cust/hr | $1,800 – $4,000 | Supermarket, Department Store, Law Firm |
| L1 | 300 m² | 300 cust/hr | $3,500 – $7,500 | Megastore, Corporate HQ, Logistics Hub |
| L2 | 450 m² | 450 cust/hr | $6,000 – $12,000 | Enterprise Office, Central Distribution Warehouse |
District Selection Strategy for M1 Units
- Midtown: Maximum foot traffic rating (100/100). Higher rents are easily offset by massive sales volume for Jewelry and High-End Fashion.
- Murray Hill: Balanced rent-to-traffic ratio (75/100). Ideal for second and third branch expansions.
- Lower Manhattan: Low initial competition (60/100). The safest district for starting your first Hairdresser or Florist store.
- Garment District: Strong synergy for apparel retail and textile warehousing with proximity to central transit.
Frequently Asked Questions
What is the difference between M1 and M2 buildings?
M1 units provide 75m² of floor space with a 75 customer/hour cap, whereas M2 units offer 150m² with a 150 customer/hour cap, ideal for large supermarkets and high-volume department stores.
Why is my M1 store not reaching 75 customers per hour?
Building capacity represents the theoretical maximum. Your store will bottleneck if you lack sufficient checkout registers, employee stations, or inventory displays to process 75 people per hour.